Our Bhag

BHAG (Big Hairy Audacious Goals)

BHAGs are goals that are so big that may look impossible to achieve, but at the same time they motivate you to keep working hard, to keep moving forward.

Our BHAG is to be the biggest exporters of leather goods in Mexico, we want to become the referent for excellent service, great humanitarian sense and the highest level of professionalism in all that we do.

We want to be much more than just a leather goods factory, we want to be a source of wellness for all of those who may find us in their path and that end up being part of our history.

“Limits, like fear, is often an illusion”
Michael Jordan

Our Bhag

BHAG (BigHairyAudaciousGoals) BHAGs are goals that are so big that almost scare. Our Bhag is to be the best global company in the industry, we want to be famous for our excellent service, humane treatment and professionalism. We will seek to impact more than 10,000 people directly in the next 30 years. We want to be much more than a bag factory, we will seek to be a dream factory for our customers and our people. We want to be extraordinary every day!


Prot was born on November 12 2017 as a result of seeking to improve our brand, Wipil. With 6 machines and two employees operating them, we begin to produce 50 units per week in an area of 80 m2.

In May 2018 Prot is projected to expand thanks to the attraction of North American customers. A year after our foundation we already produced 400 units per week with more than 50 employees. By the end of 2019 we produce 4600 units monthly with 75 employees.

We are proud! but this is only the beginning …


Mariela Ibarra de Alba

She was born in Guadalajara Jalisco, Mexico.
As an interior designer and talented painter, she wanted to create own company. Mariela represents the sensitivity of the company, she makes sure everything goes amazing for you!

Alonso Villalobos Ibarra

Architect and Director of Prot.
He was born in Guadalajara. He studied his career in Mexico, Argentina, China and Spain. His eagerness is the search for ideas and experiences to feed the hunger for new perspectives.
Alonso spends a lot of his time motivating our people, he knows that our people are Prot’s most important resource.